Web Analytics and Conversion Rate Optimisation (CRO)

Understanding your website requires more than just data. Our Web Analytics services provide you with the insights you need to make your business flourish, and help you build reports to meet goals, improve sales and increase conversions. We help you in getting the most value out of the users already visiting your site.

Benefits of this service

We can audit your existing setup to ensure that reporting has been properly implemeted, allowing you to be able to act quickly to make changes to your site, and increase conversions, ratther than being overwhelmed with data.

Advantages

• Increased customer satisfaction
• Increased sales and conversions on the site
• Maximise profit from media expenditure
• Increased customer insights
• Generate more repeat business

The process

We'll examine literally dozens of aspects of your web analytics setup and performance. Just a few of the issues we consider are:

• Goals and funnels
  Have you clearly defined website goals, and the paths taken to reach them? Is your analytics package revealing how visitors navigate your site?
• Visits and visitors
  Are they defined and measured correctly? For example, who is considered a "unique visitor"?
• Session tracking
  If you track visitors with cookies, are you doing so properly?
• Contamination
  Is your data being corrupted, for example by including employee/vendor website use?
• Data Integration
  Is your analytics package set up to work seamlessly with other data sources (CRM software, inventory management, etc.)?
• Delivery
  Is data being sent to the right people, i.e. those who can act on it?
• Segmentation
  Is your data being properly segmented, for example organic vs. paid-search visitors?
• Page views
  How is a "unique page view" defined?
• Rich media
  Can you track deep website activity when using technologies like Ajax, Flash, streaming video, etc?

The deliverables

We would typically look to deliver the following to your organisation as part of the Web Analytics that we run.

Analytics Report - an in depth report which clarifies your implementation based on accuracy, actionability and consistency of data, and looks at key user journeys in the site. This will be prioritised based on 'likely impact' and 'likely complexity to achieve', each with a 'high/medium/low' rating.

Video highlights - where we have used remote usability testing services to add impact to show users having issues on the site, then we will include these.

Presentation - an oral presentation communicating the most important findings and recommendations.

Report for next steps - provide additional recommendations for projects, processes, and tools you could use to further improve results.

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