Web Usability Research

Our expert usability research team will use all the tools and techniques at our disposal to capture what users need from your product or service. We align your business goals and objectives with the user's needs to develop a service that generates value for both parties.

Spotless Interactive can provide impartial insight that is unattainable by traditional company-oriented market research. By listening to and observing users we can identify how your current website or product could be better and we can recommend changes to make.

Expert usability review

An expert review is an excellent quick, inexpensive, and reliable method of finding out issues with your website or product at an early stage. Find out more about how we can help conduct an expert usability review for you.

Competitor analysis

Competitor analysis identifies the strengths and weaknesses of competing products or services before starting work on prototypes. Find out more about how we can help conduct a competitor analysis for you.

Focus groups

Focus groups are good at discovering how the system being tested differs from the user's current expectations, which can feed into the design process, and can uncover some great feedback about your website. Find out more about how we can help conduct a focus group for you.

Usability testing

Usability testing breaks down the wall between the designer and the user, and allows us to see how real users do real tasks in the real world. Do you know how your target audience is actually using your site? Do you want to learn about what your users think about your site and see them conduct tasks? Find out more about how we can help conduct usability testing for you.

International usability testing

Our consultants have extensive experience on international usability testing projects, having planned and managed tests of web sites, video games, mobile applications and software throughout Europe and the United States. We have access to an extensive network of usability professionals throughout the world, including partner usability companies and usability freelancers, depending on your requirements.

Mobile & handheld usability testing

Mobile usability testing leads to an improved product and a better understanding of the users that you are designing for, whether this is an iPhone application, a mobile web application or an iPad application we can help you test and get the best result for your product.

Video game usability testing

Video game usability testing breaks down the wall between the game designer and the end user, and allows us to see how real users do real tasks in the real world. There are many benefits of video game usability testing, or gameplay testing as its also referred, including uncovering pitfalls in a current title before its released to the general public.

Online surveys

Online surveys are a very simple way of gathering feedback from a large group of your customers. They are relatively simple to run and we can add value to the process by helping you to devise a specific set of questions for the survey, which will gather useful and appropriate feedback, using clear and concise language. Find out more about how we can help conduct design and run online surveys for you.

Eyetracking

Eyetracking can be used to assess search efficiency, branding, online advertisements, navigation usability, overall design and many other site components. Find out more about how we can help conduct eyetracking as part of a user testing project for you.

Card sorting

Card sorting is a quick, inexpensive, and reliable method, which serves as input into your information design process. Card sorting generates an overall structure for your information, as well as suggestions for navigation, menus, and possible taxonomies. Find out more about how we can help conduct card sorting for you.

Persona creation

Personas are useful in helping to guide decisions about a product, such as features, interactions, and visual design that meets the users' needs. Find out more about how we can help design personas for you.

Remote user testing

Remote user testing is a user research method for testing a website for usability over the internet and can be based in the user's home or place of work rather than in person or in a lab.

User interviews & contextual enquiry

Contextual enquiry or ethnography as it is also known is a method used to capture information about behaviour in the context of people's real world environments. This can be the user's home, place of work, or out on location such as in a car.

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