The Race for Taxi App Domination An expert review of 6 top iPhone taxi apps
Antonio Trotta - Published: 29th May 2012 14.00 GMT
The following report looks at the evolution happening in the world of mobile applications built to find and book cabs directly from smartphones. According to Phil Makinson (CEO at Kabbee), the market is estimated to be worth £3bn in London alone.
About the author guidelines for mobile apps
Antonio Trotta is a UX Consultant at Spotless Interactive. He has just completed his masters in Human Computer Interaction at City University London and he is currently working on a research project in using biometrics to measure the user experience here at Spotless Interactive.
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